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News Room
Eternal Group is fueling global industry growth with the release of our white paper on the Chinese scent and home fragrance market. This essential research provides a clear window into the needs of consumers in Mainland China, Hong Kong, and Macau. By bringing these insights to an international audience, we are providing the foundational data needed to develop the right products and strategically support the future of the beauty and fragrance sector.
Eternal Group proudly debuted the 2025 China Perfume & Fragrance White Paper at the prestigious 41st TFWA (Tax Free World Association) World Exhibition & Conference in Cannes, France, where global leaders from various industries gathered to share valuable insights.
Themed “Unlocking the Scent of China’s Future,” the launch was highlighted by a welcome speech from Wendy Lau, Executive Director of Eternal Group
and Chairman of the International Fragrance Association. She shared an optimistic outlook on China’s fragrance market and highlighted Eternal Group’s role in connecting global brands with market opportunities in China.
At the panel discussion, industry experts, including Chole Lam, CEO of Eternal Group, Patrizio Stella, CEO of Give Back Beauty Group, Alberto Morillas, Master Perfumer of DSM-Firmenich and Jose Santiago Moreno Wolters, Global Director of Consumer Intelligence for Fine Fragrance at the SCENT SSU of DSM-Firmenich emphasized the critical importance of localization for global brands to succeed in China.
We extend our gratitude to all speakers for the event’s success. Eternal Group remains committed to serving as a strategic bridge for international brands seeking sustainable growth in China.
Eternal Group, in collaboration with Deloitte Consulting, officially launched the White Paper on China’s Fragrance Industry 2025 at an event in Shanghai. The launch brought together over 900 industry leaders, including partners, investors, officials, and media. Eternal Group’s senior leadership and Deloitte’s Consumer Products Industry Partner presented key findings on market potential, consumer trends, and growth strategies. A major highlight was the announcement of 11 new brands launching in 2026, signaling strong industry expansion.
“Fragrance Evolution: Trends, Opportunities and Future” forum at the Hong Kong Convention and Exhibition Centre, unveiling the 2025 Hong Kong and Macau Fragrance Market Trends White Paper
Eternal Group hosted the “Fragrance Evolution” forum at the Hong Kong Convention Centre, launching the 2025 Hong Kong and Macau Fragrance Market Trends White Paper with the International Fragrance Association. Executive Director Wendy Lau highlighted the paper’s key insight: the market is shifting from sensory enjoyment to fulfilling emotional wellness needs. The forum featured industry leaders like CEO Chole Lam, K11’s Horace Lam, and singer Mayao Ma, exploring fragrance’s expanding role in retail and lifestyle.
Key data reveals 81% now use home fragrances daily (up 9%), 86% link scents to emotional wellness, and 70% prefer fragrance-designed commercial spaces, underscoring the deepening integration of scent into daily life and the growing olfactory economy.
In the Strategic Insights session, Ms. Cindy Zhong, Director of General Affairs at Eternal Group, and Ms. Elly Yip, Head of SME One, Hong Kong Productivity Council, shared practical guidance for brands entering the Chinese market. They introduced the Group’s compliance filing channel and 360 omni-channel operation model, which enable international brands to efficiently establish a presence. The session also explored how Hong Kong government funding schemes can support market expansion, offering actionable strategies for navigating the application process.
Building on these insights, the Group is advancing its dual-track strategy of Local Brand Matrix and Perfume Box Retail Upgrade, and will launch its first immersive fragrance experiential flagship store in Hong Kong in 2026. This milestone underscores the Group’s vision to lead the industry into a “New Era of Emotional Wellness”, fostering deep integration between global fragrance innovation and China’s evolving consumer market.
