Our Milestones

Since 1987, the Eternal Group has been an integral architect of the luxury landscape in Greater China. We began as a visionary pioneer, first introducing esteemed international perfume and optical products to the region. This groundbreaking move not only shaped nascent markets but also cemented the foundation for our enduring leadership.
Today, we stand as the largest independent perfume group in China (including Hong Kong and Macau) by retail sales, a testament to over three decades of expertise, passion, and strategic growth. Under the seasoned guidance of our leader, Mr. Lau, whose 40-year career mirrors the evolution of our industries, we have blossomed from a specialist distributor into a powerhouse portfolio manager.

Our success is built on a profound understanding of brand-building and consumer engagement. We proudly steward a diverse and iconic collection of 72 international brands—including luminaries such as Hermès, Van Cleef & Arpels, Chopard, Albion, and Laura Mercier. Our expertise extends beyond perfumes into color cosmetics, skincare, eyewear, and home fragrances, offering a complete luxury lifestyle experience.

Connecting these exceptional brands with millions of consumers, we have built an unparalleled omni-channel network spanning over 400 cities. This includes our own fleet of more than 100 directly operated stores and a vast retail partnership network of over 8,000 points-of-sale.

This timeline traces our journey from a ambitious venture to a definitive force in luxury, highlighting the key moments that have defined our past and propel our future.